| 1. | Be professional | 5 | ↑ | ↓ |
| 2. | Handle your question or problem on the first call | 5 | ↑ | ↓ |
| 3. | Wait only a short time to talk to a human | 5 | ↑ | ↓ |
| 4. | Be polite | 4 | ↑ | ↓ |
| 5. | Be willing to transfer your call to a supervisor if the agent isn't helping | 4 | ↑ | ↓ |
| 6. | If you have to call more than once for the same problem, be able to talk to the same person each time | 4 | ↑ | ↓ |
| 7. | Make it easy for you to reach a live person | 4 | ↑ | ↓ |
| 8. | Be courteous | 3 | ↑ | ↓ |
| 9. | Do more to help than you expected | 3 | ↑ | ↓ |
| 10. | Follow up to let you know that your problem was solved | 3 | ↑ | ↓ |
| 11. | Keep the total call as short as possible | 3 | ↑ | ↓ |
| 12. | Provide an easy-to-use self-service option | 3 | ↑ | ↓ |
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